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WHAT ARE FAST FASHION BRANDS DOING TO TACKLE FASHION'S SUSTAINABILITY PROBLEM?

As Zara announces a new wave of sustainability initiatives,Vogue looks at the key commitments that it and other fast fashion brands have made to date, and whether their impact goes far enough.

9 REASONS TO QUIT
FAST FASHION

Sales now happen year-round, and they are a fast fashion bonanza. But fast fashion is a shocking contributor to climate change and water pollution – here are nine reasons to quit.

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HOW TO FIND GOOD QUALITY CLOTHES AND MAKE THEM
LAST LONGER

Fast fashion brands produce around 52 “micro seasons” a year, that’s a collection per week, which means we’re under pressure to constantly buy more. Clothes made at this speed are often made with less care because they aren’t intended to be worn more than a few times.  

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5 CLEVER LAUNDRY TIPS TO CARE FOR YOUR CLOTHES AND USE LESS WATER

Once a week or only when you’re in the mood? How often do you load up the laundry? Laundry accounts for about 15% of water use in the home, with modern washing machines using around 50 litres of water per load. Yet, we’re probably running more loads then necessary…and damaging our clothes in the process.  

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