Day 1 - Who Are We?

“Britons binned clothes worth £12.5 billion last year as the rise of throwaway fashion led to 300,000 tonnes of textiles ending up in landfill” - Porter, 2018

The waste created by the fashion industry and the damage done by the way it treats people and nature is a major factor in many of the pressing environmental and social problem facing the world today. As a result, we have decided it is crucial that the younger generation are not turned off by this idea of “second hand clothing” and learn to reject “fast fashion".

In 2020 we want to make this a norm and also help people to take action for a better world.

As young people, we want to speak to young people. Our campaign is focused on delivering an immersive online experience so that we can all tackle this problem together. We want to be part of the solution, not the problem. The days of exploiting people and planet just to keep up your social status on Snapchat and Instagram are done. And this is not a bad thing, because our blog and social media content will show you how being informed about the wasteful impact of mass-produced fast fashion can empower you.

So, join us on our 14 Day Fast Fashion Detox! Where we will give you small tasks and a reading for each day. And remember to share your thoughts and engage with us!

Slow Down Fashion is a student friendly campaign, our social media are designed to inform you, but it also makes you smile and sometimes be thought provoking. We will showcase the light-hearted side of our campaign with clothes swapping ideas and simple things you can do to look good and live better.

It is clear that fast fashion has become detrimental to our planet and our society. We want to start a conversation about fast fashion with students and people around the world so we can all look good and do good

Today’s task:

Take a look in your closet and find at least 3 things you don’t really use anymore! And keep a hold of them for now. Let us know in the comments what you found!

- Ahmed Yusuf

References Porter, R. (2018) Clothes worth £12.5bn are thrown in bin. The Times [online]. Available at: https://www.thetimes.co.uk/article/clothes-worth-12-5bn-are-thrown- in-bin-b8rqfrcg2. [Accessed 18.03.2020]